Greetings from sunny Lexington, KY. This is my first post and if you are here because you are a friend of mine, great! If you are not a friend, please leave me a message and let’s get introduced!
If you have been searching for new customers, searching for a new job, looking for a new business venture, then you might have noticed THINGS HAVE CHANGED OUT THERE!
When the economy tanked…and wow did it go down quickly, there were three things I noticed:
1) Corporations seemed to go into hiding, layoffs became the norm
2) Job opportunities in the form of MLM schemes are running rampant and using internet job sites to find people
3) When you apply for a job on a career site, you may never hear from the company.
Meanwhile, Twitter, FaceBook and LinkedIn became the “poster children” of the new way to network and if you are not on them, well, you’d better look into it quickly.
My son, Nick, has problems with this new way of doing things. And I’ll explain the issue. He says “What’s Twitter for”? At first, I had a hard time answering the question because it is not obvious how to use the social networking sites. And then it occurred to me. He has an online business where he sells guitar effects pedals. His goal; reach as many musicians as possible so they know he is there. Of course, he is young, just starting out so his marketing budget is, well, ZERO! The best place for him to reach people is on the internet…but it is a huge, daunting place probably too large to even imagine. So, by using FaceBook, Twitter and other networking sites he is able to “mine” for these musicians to personally contact them and invite them to view what he has to sell. So, last week he started his “Twits.” To his amazement, by contacting people he has ‘mined’ for, his hits to his website have increased by 400 PERCENT! That’s amazing…that’s success!
If you are looking for a job, this is the best way to find people who might be needing your experience and skills. I’m not in the advertising business, but you need to reach real people. The HR departments are so swamped with resumes from the career sites, they cannot even deal with the volume of paper…so do it differently.
The same is true for finding new customers for your business. Budgets are slashed, marketing folks may have been laid off, sales reps are depressed and your company has got to do it better, now! Try using some of the professional networking sites to find your decision makers. One such site is LinkedIn and it is powerful for finding and connecting with the decision makers. It may take you a little time to build your network, but it will be well worth the effort.